Content Types and Formatting Guidelines

Facebook:

Post Types: Multiple Images, GIFs, Videos

Image Formats: PNG, JPEG, JPG, etc.

Video Format: MP4

Size Limits: Images & GIFs (5MB), Videos (20MB)

Video Formats: Regular (16:9) and Vertical (9:16)

Instagram:

Post Types: Multiple Images, Carousels (Up to 4 Images)

Reels, Feed, Reels+Feed

Video Length: Up to 60 seconds

Video Format: MP4 (20MB)

Carousel Images: Up to 4 Images

Reels Length: 3-60 seconds

Video Formats: Regular (16:9) and Vertical (9:16)

No GIF Support

Twitter:

Post Type: Single Tweets

Video Length: Up to 30 seconds

Video Format: MP4 (20MB)

Image Limit: Up to 4 Images

Size Limits: Images & GIFs (5MB)

YouTube:

Post Type: Video Only

Video Formats: Regular (16:9) and Vertical (9:16)

Video Size Limit: 20MB

Recommended Image & Video Formats:

Facebook Post: 940p x 788px

Instagram Square: 1080 x 1080 px

Instagram Portrait: 1080 x 1350 px

Instagram Reel: 1080 x 1920 px

Twitter: 1600 x 900 px

Linkedin: 1200 x 1200 px

Google My Business Profile:

Image Only

Min: 250 x 250 px

Recommended: 720 x 720 px

Max Size: 5 MB

LinkedIn

Post Types: Multiple Images, GIFs, Videos

Image Formats: JPG or PNG

Video Format: MP4

Size Limits: Images & GIFs (5MB), Videos (20MB)

Video Formats: Regular (16:9) and Vertical (9:16)

Pinterest

Post Types: Multiple Images, Videos

Image Formats: JPG or PNG

Video Format: MP4

Size Limits: Images, Videos (20MB)

video file size: 75KB to 100mb

Standard Video Pin: 2:3 aspect ratio

Square Video Pin: 1:1 aspect ratio

Long Video Pin: 1:2 aspect ratio

Vertical Video Pin: 9:16 aspect ratio

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