Complete Cheat Sheet For Social Media Video Sizes

Nowadays Video marketing is already in top. Multiple brands and individuals are eagerly making videos to engage with their audience.

whether it's any social media platforms like Facebook or Instagram, videos have been dominating the social media landscape. This type of videos are powerful in transmit any information in an attractive manner.

And now that quality videos doesn't need top notch skillset and effort, it has become the most anticipated form of content.

But often, we grow to be with a compromised engagement simply due to the fact each social platform follows various dimensions of video posts. That’s why it is more important than ever to make sure which you complement the best of your videos with platform-suitable dimensions and sizes as a marketer.

Here we have assemble an all in one guide that will keep you updated with each sizes as per social media platform and latest video dimensions.

Here We Go!

1. Cheat Sheet for Facebook Video Size

Normally video posts get at least 60% more engagement when compared to normal posts type or other post types.

There are many types of videos that can be shared on Facebook and it's required some specific dimension

Let's get into the types of video format which are all available on Facebook and it's dimensions

Shared Video Posts

One of the most common video format on Facebook is shared videos 'autoplay' in your newsfeed. These kind of videos which are all shared by your friends and brands.

Aspect of shared video on Facebook is either landscape or portrait

Facebook shared video specification

• Video Dimension: 1280 x 720 (Landscape and Square)
• Aspect ratio for landscape: 16:9
• Aspect ratio for portrait: 9:16
• File Size: 4 GB (max)
• Video Length: 4 hours (max)
• For mobiles, the aspect ratio is 2:3 for both video orientations

360 degree videos

Facebook always prioritizes 360° videos as they occur on your feed organically. Click the Advanced tab,set your default point of view, and click the 360 Controls tab to start record any video in this format.

As a user you can get a detailed view of your videos with a touch on their device and scroll it by using cursor.

Facebook 360° Videos Specifications

• Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
• Video dimension for Stereoscopic videos 5120 x 5120 maximum, aspect ratio 1:1
• Maximum Length: ½ hour
• Maximum File Size: 10 GB
• Video with 360 metadata embedded
• File Type: MP4 container

Facebook video ads

Facebook video ads have the lowest CPC, with an average CPC of $0.97.

Nowadays advertisers are using video to create a big impact, awareness on Facebook for your product and brand. In Facebook there are different type of Facebook ads, and marketers have to be more conscious about choosing right specs of each one.

Desktop Newsfeed Link Video

The Facebook Desktop News Feed Link video is alike to the shared videos as they live in the user's facebook feed and also it appear on the correct time of the facebook timeline. This type of ads can be either square or landscape dimensions.

Video Specifications:

• Video Dimension: 1280 x 720 pixels
• Format: .MOV or. MP4 file
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• Duration: 4 hours (max)
• Video Size: 4 GB (max)

Carousel Video Ads

Comparing to static ads on Facebook carousel ads are 10x times more clickable

The main advantage of carousel ads is user can showcase and post multiple images. These are definitely a good way of promoting your brand and products to your customers.

Video Specifications

• Video Dimensions: 1080 x 1080 (Landscape and Square)
• Square Aspect Ratio: 1:1
• Max Video File Size: 4 GB
• File Type: .MP4 and.MOV.
• Video Length: 4 hours (max)
• Number of Cards: 2 to 10 (max)

Collection Video Ads (for mobile)

The collection video ads are classic for marketing your products because it comes with different color for different products. This ads format is followed by 3 images giving audience an excellent experience.

Video Specifications

• Video Dimensions: 1080 x 1080 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 2 hours (max)

Canvas Video Ads

This form of videos in paid content gives user a best deal of information on swiping and scrolling of mobile device. These ads doesn't have any limit like character and text.

Video Specifications

• Video Dimensions: 1200 x 628 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 2 hours (max)

Slideshow Video Ads

This slideshow video ads are different from other ads, With ads video ads, video makers, and businesses focus to reach the audience who has slow internet connections. Instead of a video, slideshows or photos are arranged.

Video Specifications

• Video Dimensions: 1200 x 720 (Landscape and Square)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• Video Duration: 15 seconds (max)

2. Cheat Sheet for Instagram Video Size

Since the introduction of Reels, Instagram videos are well recognized by audience. The latest statistics shows the brand-created Instagram videos are viewed by 5.2 million people.

Investing on Instagram advertising is definitely worth it. Let's jump to instagram specifications of various Instagram videos.

Instagram Videos

Catch your audience with attracting videos while they scroll down their instagram feeds. Theses types of videos are interesting and the best way to keep your audience engaged to your brand. IGTV was merged with Instagram in 2021 and regular feed videos to make a video tab.

Video Specifications

• Video Dimensions: 1920 x 1080p, 1080 x 1350p , 1080 x 1080p (max)
• Landscape Aspect Ratio: 1.9:1
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 15 seconds to 10 min (up to 60 min for selected accounts)

Carousel video ads

Carousel contains multiple content elements. The small dots below the post indicates more than one content. Make a step-by-step tutorial detailing the product features and usage.

Video Specifications

• Video Dimensions: 1080 x 1080 (max)
• Aspect Ratio: 1:1
• Video Length: 60 seconds (max)
• File Type: .MP4 & .MOV
• File Size: 4 GB (max)
• Number of Cards: 2 to 10 (max)

Instagram Stories Ads

With use of Instagram stories ads engage your audience with best story telling using this features. This Instagram story ads contains upto 10 images and this story will disappear after 24 hours from your feed as well. You can also post this story on your Facebook.

Video Specifications

• Video Dimension: 1080 x 1920
• Aspect ratio: 9:16
• File Size: 4 MB (max)
• Video Length: 2 minutes (max)

Instagram Reels Videos

One of the most famous video content on Instagram is Reels format. This content format is similar to TikTok has an excellent organic traffic reach towards audience and engage audiene to follow the trends.

Video specifications

• Video Dimensions: 1080 x 1920 pixels (max)
• Full Screen Aspect Ratio: 9:16
• Feed Aspect Ratio: 4:5
• File Size: 4 GB (max)
• Video Length: 30 seconds (max)

If you are looking to schedule the post on Instagram. Check out our best tool for Instagram marketing

3. Cheat Sheet for Twitter Video Size

Over 500 million tweets are sent and receive each day on Twitter. There are many sectors such as sports and the entertainment sector to make a broad use of this platform for creating their brand stories. Let's dive into twitter video specification.

Video Specification

• Video Dimensions: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)
• Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
• Video Length: 140 seconds (max)
• File Type: .MP4 (web) and .MOV (mobile)
• File Size: 512 MB(max)

4. Cheat Sheet for Youtube Video Size

According to recent survey more than 500 hours of videos are viewed everyday on Youtube.

The best place for marketers to promote their brands and products through youtube. Before uploading your videos let's check the basic requirements and technicals specs for your uploading videos.

Standard YouTube Video

For uploading high quality videos on Youtube is the MP4 format with H.264 codec and AAC codec, and other various format also supported

Video specifications

• Video Dimensions: 3840 x 2160 (max)
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 128 GB (max)

Length of various Youtube video ads

• Skippable video ads youtube: Max length is 12 hours( can be skipped after 5 seconds)
• Non-skippable video ads: Max length is 15-20 seconds( 30 seconds in some areas)
• Mid-roll video ads: Minimum length is 30 seconds
• Bumper video ads: Max length is 6 seconds

Display Ads

When watching a youtube video display ads appear on the right column of your search results.

Video specifications

• Video Dimensions: 300 x 250 (max)
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 128 GB (max)

YouTube Shorts

Youtube shorts are similar to Instagram reels. Many brands use this specification to make their audience engaged. They also used as a promo for your next upcoming videos.

Video specifications

• Video Dimensions: 1080 x 1920 (max)
• Aspect Ratio: 9:16
• Video Length: 60 seconds (max)
• File Size: 4 MB (max)

5. Cheat Sheet for Linkedin Video Size

While LinkedIn has still not included many functionalities for its video content campaigns, the variety of executives who watch movies is developing rapidly. About 54% of senior work executives spend video content with colleagues at least once a week.

LinkedIn Shared Videos

Linkedin gives you to share share other socaial media platform links such as youtube in shared posts and LinkedIn Pulse articles. If you want to increase your brand awareness and increase the chances of lead generation and branding you can run video ads.

Video specifications

• Video Dimensions: 4096 x 2304 (max)
• Aspect Ratio: 1:2:4 or 2:4:1
• Video Length: 10 mins (max)
• File Type: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM
• File Size: 5 GB(max)

LinkedIn Stories

Linkedin stories are the short form of content on Linkedin. You can add some special features like sticker to your content, ask a question text on your content to interact with your followers.

Video specifications

• Video Dimensions: 1080×1920 (max)
• Aspect Ratio: 9:16
• Video Length: 20 seconds (max)
• File Size: 4 MB

6. Cheat Sheet for Snapchat Video Size

Snapchat has more than 500 million users, are you one of them who is snapchat?

Yes your guess is correct! snapchat is growing rapidly comparing to other social media platforms such as Instagram, Facebook. There are more younger audience on Snapchat comparing to others. MOre than 50% of snapchat users follows their favorite brand and business on Snapchat.

So if you to utilize snapchat for posting your content. You need to know the specification of it.

Single Videos:

As a marketers you can post your latest content thats related to your business or latest events. This is the basic way to communicate for users in such platforms.

Video Specifications

• Video Dimensions: 1080 x 1920
• Aspect Ratio: 9:16
• File Size: 32 MB (max)
• Video Length: 3-10 seconds (max)

Long-Form Video Ads

Snapchat offers for paid ad formats only for long-form videos. And also, there are plenty of option to add a videos on snapchat. You have to explore social media networks for how ti can be best it for your video ad campaign.

Video Specifications

• Video Dimensions: 1080 x 1920
• Aspect Ratio: 9:16 / 16:9
• File Size: 1 GB (max)
• Video Length: 180 seconds (max)
• File Type: .MP4 or .MOV

7. Cheat Sheet for Pinterest Video Size

Not like other platform , Pinterest slight different from others like you cannot upload videos directly on pinterest but you can share the link Youtube and Vimeo. It is offered two ad formats for a single video ad format.

Long-Form Video Ads

Square and Vertical are the two format promoted videos for Pinterest. These two are almost same, but they have some unique dimensions.

Video Specifications

• Square Video Dimensions:600 x 600
• Vertical Video Dimensions: 600 x 900
• Square Aspect Ratio: 1:1
• Vertical Aspect Ration: 9:16
• File Size: 2 GB Max
• Video Length: 15 mins (max)
• File Type: .MP4 and .MOV

Story Pins

Pins used in pinterest is to share short-from content to their followers. The way of using it is similar to Facebook and Instagram.

Video Specifications

• Video Dimension: 1080 x 1920
• Aspect ratio: 9:16
• File Size: 100 MB (max)
• Video Length: 1 minute (max)
• File Type: .MP4 and .MOV

8. Cheat Sheet for TikTok Video Size

Instagram Reels and YouTube shorts these two features are come after the revolutionary TikTok videos, this TikTok video made an impact on video marketing on social media game to attract their target audience. Using this platform you can showcase your brand and products by effective short-form videos.

Organic Videos

It is normal form of TikTok videos, if your following a certain brand on TikTok you can see their videos on your feed and make you duet challenges and posting it.

Video Specifications

• Video Dimensions: 1080 x 1920
• Aspect Ratio: 9:16
• File Size: 287.6 MB (max)
• Video Length: 60 seconds
• File Type: .MP4 and .MOV

Feed Ads

If you have determined your target audience on TikTok, make use of feed ads and resort to paid advertisements. They will increase your attain to a much broader variety of audiences and boom your engagement metrics considerably.

Video Specifications

• Video Dimensions: 1080 x 1920
• Aspect Ratio: 9:16
• File Size: 500 MB (max)
• Video Length : 60 seconds
• File Type: .MP4 and .MOV

Storefries Native Video Publishing Suite:

In social media video is king. Facebook alone have 8 billion video views on its platform everyday at the same time Instagram get 500 million views.

Marketers know that you need to grow your brand you have to make a engaged video content for your brand .

With Storefries, you can now spend more time doing what you do best - running your business - and less time on social media. We take care of the content for you with our powerful features, like curating content, planning and scheduling posts, and engagement , analytics.

Conclusion:

Now your video cheat for your social media is ready. Let's start making a video content using the best video tools for your powerful social media marketing.

Use Storefries to schedule your videos to publish them at the best time to get more engagement. You can keep track of your audience performance and your overall social media analytics. Let's take your free trial and enhance your social media presence and engagements.