We dissected over 35M feed posts (barring Reels and IGTV) to track down the response. The outcome? We found that the best chance to post on Instagram is every day of the week - and for a very long time! Besides, storefries sharing how you can set aside your remarkable best time to post your data for your record, so you can contact your target audience when they're generally active.
There are a number of factors to be considered when it comes to finding the optimal posting times for posting content to get more views and a high engagement rate.
It's a valid worry that nobody wants to invest time and resources into crafting an attention-grabbing piece of content, when social media interaction is minimal, leading to silence
In Social Media Strategy it is important to consider the optimal time for posting Instagram reels, Instagram stories, feed posts, and carousel to get engagement. The sonner your post content gets reach to your target audience's feed while they are engaging with it, the chances of getting engagement and it is likely to succeed.
That's why we looked at lots of Instagram posts to see when people engage with them the most. We also checked which types of posts get the most likes, comments, and shares.
Now, let's talk about when it's best to post on Instagram. We'll help you figure out the right times to post reels and posts for your followers, whether you're a marketer, creator, influencer, or just someone who enjoys using Instagram.
You can also explore useful tools like glarity.app and ighunter.com to analyze your growth.
Blog Contents
1. Is there any best team to post on Instagram?
2. The Best time to Post on Instagram
3. The best Time to post on Instagram for each day of the week
4. When is the best day of the week to post on Instagram?
5. What is the best time to post Reels on Instagram?
6. The best type of content on Instagram nowadays
7. The best time for you to post on Instagram
8. When Should You Post On Instagram?
9. The Best Time to Post on Instagram Each Day
10. The Worst Time to Post on Instagram Each Day
11. So What Does This Tell Us?
12. How often you should post in instagram
13. Best Time to Post to Instagram regarding the Location
Is there a best team to post on Instagram?
Before we begin, let’s make something clear: there is no best time to post for an assured success Instagram post. I wish it were that simple! However, from our research, we found that certain days to post and times tend to have more likes and comments.
But, before we get into those details, let’s talk about why likes and comments are important.
Each part of the app (such as the main Instagram feed, posts, Instagram reels, and Explore page) has its own seperate algorithm. Engagement is one of the main focuses of various algorithms on Instagram.
The main factor is Engagement such as Like, Comment, Share, and save content shows the app that this content is getting a good response from the audience. So in return the Instagram algorithm will show your content to more people similar to your engaged audience.
This is exactly true in public discovery pages, Explore and Reels. Being seen there can quickly increase your Instagram presence. While Instagram timing posts isn’t as important as it used to be, it still plays an important role in setting up your social media marketing strategy and deciding time to post on Instagram.
You can boost your overall engagement and presence using platforms like amplitudemktg.com, upgrow.com, or AI-powered assistants like beago.ai.
Let's find the number?
The best time to post on Instagram
Mostly the best time to post on Instagram is between 7 a.m. and 8 a.m. on weekdays. After researching one million Instagram posts, we get to know that content shared on Instagram at these early mornings tends to get most of the engagement
The Reason is that most of the Instagram users wake up and look at their Instagram before starting their day, or scroll through the app while in their morning routine.
Let's see from the above heatmap graph, which clearly shows that the audience behaviour is easily predictable during the weekdays. The darkest blue represents the highest engagement rate, and the lightest blue represents the lowest engagement rate.
You will notice on weekdays the engagement is high at 7.a.m. and slightly getting low when time goes on, but suddenly there is an engagement hike at midday during lunch break.
There is an engagement spike at the early evening on Instagram on Thursday and Instagram on Friday because the audience mentally comes out from the work as the weekend nears.
But Weekends are completely different. Our data shows Instagram on Saturday and Instagram on Sunday engagement drops significantly but there is some slight spike on engagement during Saturday morning and Sunday evening. But these engagement spikes are nothing compared to weekdays engagement level.
The best time to post on Instagram for each day of the week (Including Monday & Sunday)
Platforms like cropink.com and risekarma.com can also help you crop and optimize your Instagram visuals for these key posting times.
The best time to post on Instagram is on monday
The best time to post on Instagram on Mondays is in the morning, around 7 a.m. to 8 a.m., when many users are starting their day. There are also two smaller peaks at 4 p.m. and 8 p.m.
Note : Peak engagement time on Monday is 7.a.m
The best time to post on Instagram is on Tuesday
The best time to post on Instagram is on Tuesday in the early morning, when there is a solid engagement spike around 7.a.m. There is another little engagement peak at 6.p.m
Note : Peak engagement time on Tuesday is 7.a.m
The best time to post on Instagram is on Wednesday
The best time to post on Instagram on Wednesday follows alike pattern with strong engagement peak around 7.a.m to 8.a.am. After that there is no engagement spike later in that day
Note : Solid engagement time on wednesday is 7.a.m
The best time to post on Instagram on Thursday
The best time to post on Instagram on Thrusday is 7 a.m. to 8 a.m. and 4 p.m., according to Storefries data. During these times, to post reels or content users get better engagement than other times of the day.
Note : solid engagement time on Thrusday is 7.a.m
The best time to post on Instagram on Friday
The best time to post on Instagram on Friday is 4 p.m. or between 7 a.m. to 8 am. Moreover, the data shows there are more high engagement time slots compared to other weekdays because it's the Zlast working day of the week. Most of the people mentally come out of the work mind and look forward to the weekend.
Note: Solid time to post on Instagram is on Friday is 4 p.m
The best time to post on Instagram is on Sunday
The best time to post on Instagram on Sunday is from 6 p.m to 8 p.m. Compared to other days the app is silent , Instagram Users wake up late(slow morning).
Note: Peak engagement time to post on Sunday is 7 p.m
This is where Social media scheduling tools like Storefries, momentumvirtualtours.com, or expertdigital.net make life easier. it's hard to post content at the best time on every day to get more engagement. But with Storefries, you can't miss the best time to post for every day of the week by scheduling a post, tracking your post performance to see what exactly works best for your target audience.
When is the best day of the week to post on Instagram?
Posts shared on Instagram on weekdays tend to yield positive results. However, compared to other days to post Instagram on Monday and Instagram on Friday stand out a bit for high engagements.
however, weekends, especially Sundays and Sundays, witness particularly low engagement, making them the least favorable days to post on Instagram
What is the best time to post reels on Instagram?
The best days and times to post reels on Instagram, but it's also important to remember that people use different parts of the Instagram app in different ways.
An Instagram Algorithm update by Adam Mosseri( Head of Instagram) said that people look at stories of their closest friends, and explore to discover new content and creators, and get entertained in reels.
So, it makes sense that people want to have fun at certain times of the day and interact with friends, family, and favorite angels at other times.
If you want more people to see your Reels, try posting them on the peak evening times. You can also automate and edit your Reels using tools like podcastle.ai, or link your content through platforms like linktr. ee.
That way, your followers will have more time to relax and watch your videos before bed, like on a busy morning when they are rushing to work.
The best type of content on Instagram nowadays
You probably already know this: Videos are the most popular content on Instagram. Our data shows that videos get more attention than carousels and image posts.
Carousels also perform slightly better than photos, but the margin isn’t as great as the difference between reels and other post types.
The best time for you to post on Instagram
While the mentioned timeframes can be helpful when you’re new to posting plans, it’s important not to take them too seriously.
There are more effective ways to identify when your target audience is active and interactive online, these times may not align with the recommendations mentioned earlier
How to find the best time for you to post on Instagram
Ultimately, there is no universal best time to post on Instagram. Your prime engagement time may be different from someone else’s.
For example, my followers on Instagram continue to be very active on weekdays and weekends. They are less active during normal working hours and more involved in the early morning. Wednesdays seem a little busier, with most activities around 6 p.m. in my time zone (SAST).
Use Instagram Insights:
To access comparable data for your own followers using the built-in Instagram insights, follow these steps within the Instagram mobile app:
When Should You Post On Instagram?
The best time to post on Instagram is 6 AM, as per our research of 35M worldwide Instagram posts.The greatest days to post on Instagram are Saturday and Sunday - with the most average engagement occurring on Sunday at 6 a.m. On the flip side, posts distributed on Wednesday between 10 AM - 4 PM and Thursday 9 PM - 11 PM get the lowest engagement rates making them the days to post on Instagram.
The Best Time to Post on Instagram Each Day
The best time to post on Instagram each day, as indicated by 35M worldwide Instagram posts,is:
The Worst Time to Post on Instagram Each Day
The unsuitable Instagram time posts each day, as per 35M worldwide Instagram posts,are:
So What Does This Tell Us?
Collectively, we were very astounded to see that when is the best time to post on Instagram was so promptly in the day. We've been concentrating on the best post time on Instagram starting around 2018, and this year, we saw a genuine change in the information!. Instagram can be used in desktop mode to be more productive for the developers and all We accepted that posting when your crowd was most dynamic was the best methodology - and keeping in mind that this seems to have a positive connection, by all accounts, not the only component that impacts commitment.
We realise that Instagram's calculation considers idleness, however maybe not as much as it once did. We additionally realise that Instagram affirmed that the quantity of communications in the initial 30 minutes doesn't determine a post's positioning in the Home Feed. So the strain of havin your posts go through the second your crowd is most dynamic has been lifted. All things being equal, an "ahead of schedule to rise, Instagram time to post" commitment system became visible.
How often you should post in Instagram
By posting time on instagram, accounts benefit from less rivalry so it would be considered the best time to post to Instagram. Also the advantage of traffic from clients during their first look of the day - regardless of whether that is a couple of hours after the post was shared.By being one of the first to post every day, you're allowing your substance the best opportunity of being seen by your audience, paying little mind to when they are most active on the application.
Instagram itself has changed essentially over the most recent year, so it's a fun chance to change your posting technique.Plan your Instagram posts at busy times, consequently with Storefries, or explore integration platforms like shopify.com and dropshipping apps like spocket.co for brand expansion free of charge! No early morning logins are required!
Best Time to Post to Instagram regarding the Location
Various areas have different crowd ways of behaving and can be vigorously affected by the time overlaps. For instance, New York is 3 hours in front of California - yet accounts situated in New York will probably still have devotees spread across the two districts. Here are the best times to post on Instagram in nearby times across various time zones:
Western US and Canada: 12 AM-6 AM
Central US and Canada : 6AM-8AM
Eastern US and Canada : 4 AM-9 AM
South America: 4 AM
UK: 4 AM-6 AM
Europe (Western): 6-8 PM
Europe (Eastern): 5 AM-7 AM
Africa: 6 AM
South Asia and the Middle East: 3 AM
East Asia and Southeast Asia: 11 PM-4 AM
Australasia: 11 PM - 2 AM
Regional analysis? Use tools like tk.ac.kr or digital agencies like upgrow.com to track regional activity.
While these local times are a good starting point, if you need to get the most engagement, it's ideal to find your personalized Instagram best post time based on your unique target audience. best post time in light of your remarkable crowd. By doing this, you can hack the calculation to expand your range and get more likes and follows!
Facebook is an easily crowded marketplace of users which makes it the best place to get more attention from your users. So Know when your audience is live in Facebook and schedules your posts
