YouTube is the second largest search engine. With over two billion users, YouTube offers number of opportunities for reaching potential leads through advertising. By applying a targeted YouTube advertising strategy, you can successfully connect with qualified leads and convert them into valuable sales for your business
In this article, we will briefly explains about how to create a youtube advertisement and tips for creating successful YouTube advertising strategy.
YouTube Ads Format and Types:
Before you get into YouTube advertising strategy. It is important to know what ads you need to create. Here is a quick outline of types of YouTube you can run:
Skippable in-stream ads
This type of ad plays before or during a video. These skippable in-instream ads must be at least 12 seconds long. Mostly skippable ads are skipped after 5 seconds. So, if someone skips your ad, you won’t pay too YouTube
You only charged for your ad if someone watches your ad first 30 seconds, or the whole ad, otherwise they click on your ad.
Non-skippable in-stream ads
Non-skippable in-stream ads may appear at various intervals within a video, and viewers are unable to skip them, necessitating their full 15-second (or shorter) viewing. When crafting non-skippable in-stream ads, your billing is based on impressions, with charges incurred for every 1000 views of your ad.
Bumper ads, a subtype of non-skippable in-stream ads, precede video content and have a brief duration of just six seconds. Similar to non-skippable in-stream ads, they are billed based on impressions, with charges incurred for every 1000 views of your ad.
Video discovery ads
Video discovery ads are showcased in locations where users seek content, such as the YouTube homepage, search results, and the sidebar displaying suggested videos. Your ad allows a maximum of 25 characters for the headline and two lines of 35 characters each for the description, accompanied by a thumbnail image. With these ads, payment is incurred solely when someone clicks on your ad.
Tips for creating a successful YouTube ad strategy
Are you prepared to develop your YouTube ad strategy? Explore these tips to kickstart a successful advertising campaigns on YouTube!
1. Define what type of campaign you want to run
To achieve success in YouTube advertising, it's essential to establish the type of campaign that aligns with your business objectives. A successful YouTube ad campaign hinges on clear goals and objectives. Define the specific aims for your advertising campaigns.
Whether your aim is to boost leads, drive sign-ups, or increase sales, it's crucial to have a clear campaign purpose. When you have a well-defined objective, you can select the appropriate ad format to effectively achieve that goal.
2. Use a variety of ad types
To succeed in YouTube advertising, diversify your use of various ad types. Experiment with different ad formats to discover what suits best with your business. Exploring a range of ad types empowers you to identify the most engaging approaches for your business.
You might discover that a concise bumper ad delivers outstanding results for your business compared to a longer, skippable ad, or vice versa. The key is selecting the most appropriate ad type for your campaign's specific goals. For instance, if you aim to boost website traffic, opting for a skippable ad allows people to visit your site, as opposed to a six-second bumper ad.
By experimenting with various ad types, you'll maintain the vitality of your YouTube ad strategy and make sure optimal campaign performance
3. know your target audience
To ensure the success of your YouTube advertising strategy, it's crucial to identify your target audience. You must pinpoint your intended demographic to effectively reach the right audience. So, how can you ascertain your target audience?
Examine your typical customer and outline shared characteristics such as
- Buying habits
- And more
Having this knowledge enables you to create ads that resonate more effectively with your audience. Additionally, you can leverage YouTube's ad targeting features to connect with users who closely resemble your target demographic. This action will enhance how to generate more leads for your business and engagement.
4. Grab your audience attention
A common mistake companies often commit in their YouTube ads is delaying the presentation of the 'hook' until later in the ad, instead of placing it within the initial seconds. If the 'hook' doesn't appear until 10 seconds into the ad, it's problematic, especially when running skippable ads, as the audience is likely to skip after just five seconds due to the lack of engagement.
Even with non-skippable ads, viewers may not pay much attention. To counteract these behaviors, focus on crafting ads that immediately capture your audience's interest. Start with an exciting hook or pose a question right from the beginning. By grabbing their attention early on, you can encourage them to remain engaged with your ad throughout its duration. Here's an excellent example of how to captivate your audience right away.
Tell Stories to make connections:
When creating a YouTube ad, it's essential to create content that relates with your audience. Beyond just having an attention-grabbing hook at the outset, your ad should evoke emotions or narrate a compelling story. You can tap into a wide range of emotions, including happiness, excitement, sadness, compassion, and many others. Triggering emotions in your audience compels them to actively engage with your content.
Take, for instance, Dove's ad, which serves as an excellent example of emotional appeal. In this ad, a forensic artist sketches women based on their self-descriptions and how a stranger perceives them. The side-by-side sketches reveal that self-perception can be harsher than external perspectives.
Throughout the ad, emotional elements keep viewers captivated. They are interested by the evolving sketches and the reactions of the subjects. This engaging narrative holds viewers' attention until the end, eager to see the outcome.
By creating ads that emphasize storytelling or emotional resonance, you can effectively prolong audience engagement with your content.
Use a call to action button (CTA)
Regardless of the ad types you employ, it's essential to include a compelling call to action (CTA) that motivates your audience to engage. The CTA holds significant importance as it guides your audience towards the next action you want them to take. When you launch an ad, your objective is to prompt your audience to proceed to the next step.
If your CTA lacks clarity, it's likely that your audience won't click. For instance, in a campaign aimed at getting people to subscribe to an email list, using a CTA such as "Sign Up" will likely yield more clicks than "Click Here." By selecting the appropriate CTA, you can increase the click-through rate for your YouTube ads
Define the metrics:
Specific metrics you'll be monitoring for your campaign. Without tracking its performance, you won't be able to gauge the campaign's effectiveness. When dealing with YouTube ads, there are various metrics you can measure, including...
- Watch time
- View duration
- Number of views
- Audience retention
Monitoring these metrics allows you to assess your audience's interaction with your ads. This evaluation aids in discerning the effectiveness of your ads, enabling you to decide whether to continue running them or implement adjustments to enhance ad performance.
To create engaging YouTube ads, it's crucial to have a well-defined YouTube advertising strategy. A proficient YouTube ad strategy can result in increased leads and conversions for your business.
At Storefries, we know how to create YouTube ads that gives you result. We can help your business grow by creating ads that brings you the result you want like acquring more leads and revenue for your company.