Even though Facebook Messenger app for some time, using it for marketing purposes is still relatively new in the world of social media.After all, for many years following the first introduction of Facebook, even your friends had to access an "inbox" to view the messages you had written to them.
Even though Facebook Messenger has been available as a separate app for some time, using it for Facebook Messenger marketing purposes is still relatively new in the world of social media. After all, for many years following the first introduction of Facebook, even your friends had to access an "inbox" to view the messages you had written to them. Other than sending you a notification email from Facebook that you received a message, messages didn't move onto your smartphone or do anything else. In other words, Facebook messaging was at first similar to email.
But things have changed now. You can talk to folks on Facebook Messenger who aren't even on Facebook at all! On your phone or tablet, it has a distinct app as well. We marketers now have a tool to improve our marketing thanks to these advanced tools. So let us see in detail how we can use these Facebook Messenger marketing tools.
1.Facebook Messenger Marketing
Marketing via Facebook Messenger is the best approach to providing your customer with your care as well as a different way to distribute the content of your brands. This will help you to get more engaged with customers in real-time, just like Twitter. Is there a problem with a customer? They can message your Facebook profile or to your page and receive a reply if you have it set up correctly. A chatbot or a real person working there could accomplish it. In either case, this is a highly effective method of connecting with customers.
Using Facebook Messenger for marketing remains appropriate even though it has been developed for the main purpose of communication. One could argue that this medium is underutilised as a whole and from the standpoint of marketing, we are still in the early stages of adoption. However, from the standpoint of the user, Facebook Messenger marketing is simple to use and can boost client happiness by providing almost immediate pleasure. Additionally, Messenger content has a considerably greater open rate than email, which gives marketers additional information about specific individuals. We marketers can't afford to ignore this medium of communication!
2.What are the benefits of Facebook messenger marketing Achieve a Wide Audienc
You can reach a vast audience thanks to Facebook Messenger's estimated 1 billion active users worldwide and easily improve your marketing strategies. Additionally, since more people check their phones than their emails, you'll be able to connect with your clients more quickly and offer superior solutions when it counts. Using Facebook Messenger to communicate with customers can also assist to boost engagement. Customers are more likely to remain involved with your brand if they believe they can contact you quickly and simply. Long-term, this may result in increased revenue and loyal Customers.
3.Customer Service is quick and easy
You may provide easy customer service on the fly using Facebook Messenger. By extension, this means that your clients can contact you from wherever. They only require a live internet connection. You and your clients will appreciate not having to look around your website for a handy way to contact you.
4.Customised User experience
Instead of sending out the same message to everyone, you can tailor the customer experience when you utilize Facebook Messenger for marketing. People will frequently contact you to express interest in your goods or services, using language that informs you of the barriers preventing them from making a purchase. Messenger bots can help in this situation. Using them, you can build automated workflows that lead customers through your sales process while presenting them with tailored content at each turn. For instance, you could program a bot to provide educational materials to potential clients when they first get in touch with you and then prompt them to schedule a session once they've had a chance to learn more.
5.Chatbots and Messenger Marketing Bots
Most of us associate chatbots with those pop-up messages that automatically send us messages when we visit different websites. In actual reality, they are all around us, yet the majority of us will ignore them unless we need to contact a company. Chatbots are a terrific method to receive straightforward responses to typical queries without having to wait in line to speak with a "real human," nevertheless, for individuals who are genuinely interested in certain goods and services. Let's face it: waiting can be a real nuisance at times, therefore these bots offer a useful service by cutting down on waiting.
Bots for marketing are a little different. Yes, they can perform a lot of the same tasks as regular chatbots. Facebook Messenger marketing bots can also be used to gather relevant data about your leads, deliver them to the appropriate humans when necessary, and distribute marketing materials to interested clients. A marketing bot, for instance, could email your lead some relevant material. Alternatively, they may decide that an irate customer needs a real conversation about a refund. These tools have shown to be very helpful for marketers in a variety of circumstances. The best part about using them is they are inexpensive.
6.What do you have on Facebook marketing tools? A chat plugin
Visitors to your website can start conversations with your business while they are browsing it thanks to the Facebook Chat Plugin. Both desktop and mobile versions of this plugin are accessible and can be added to any website. How does one incorporate the plugin into their website? To set up your Facebook Page with the Meta Business Suite you must first create one for your company and then follow the detailed setup instructions. The tool can also be added directly to your website using the Facebook API.
7.Messenger-Direct Clickable Ads and links
With the help of this tool, you can create advertisements that link directly to Messenger, allowing customers to contact you directly. These advertisements are a fantastic approach to interacting with and reaching out to new potential clients. You may set up both the ad itself and the welcoming experience customers will have when they contact your company when you create this kind of advertisement.
This enables you to focus your message and guarantee a positive user experience. This is yet another method you can utilise Facebook Ads, which have a tonne of advantages, to interact with potential clients. By clicking on a link, users can initiate conversations with your company through messenger links. This is a fantastic way to incorporate Messenger into marketing tools like email signatures, printed advertisements, or TV commercials. You can use these links to pass various tracking criteria and see how people find your messenger link.
8.Messenger Management tools For you
Are you looking for a tool to automate customer service for your business? The best platform for creating Facebook Messenger bots is ChatFuel. This application is excellent if you want to automate customer support chores and offer personalised marketing communications. Good customer service is something that ChatFuel is well renowned for. Their ability to seamlessly combine with other Facebook features, such as interacting with users who like or comment on Facebook advertising, is another advantage. Because of this, several significant businesses deploy a ChatFuel bot for Messenger-based customer assistance. There is a ChatFuel plan with fewer features. Paid plans start at $15 per month and go higher as your business expands, depending on how many subscribers you have. Remember that there is also a premium, deluxe plan available; the price is available upon request.
ItsAlive is a chatbot technology created just for Facebook Messenger as opposed to being tailored to work on a variety of various social media platforms. ItsAlive can assist in preventing incoming messages from Facebook Messenger to make sure that all of your customer support inquiries are properly categorized and directed. To maximize corporate time and effort and ensure that all customer care issues and demands are promptly and effectively addressed, chatbots can be effective Facebook Messenger management solutions. ItsAlive is seen as a more important and beneficial tool than other firms because it is focused on Facebook's active users as opposed to being created to work across other platforms. Along with handling customer service requests,
Pricing: ItsAlive offers a free edition in which you can use up to 1,000 messages each month, but you will have a watermark and no analytics or other advanced capabilities. Users can pay $19, $49, or $99 each month for more functionality.
For social media monitoring and customer service, LiveAgent is an excellent tool. By saving every mention, remark, and message as a support ticket, you'll never miss an opportunity to interact with a client. As a result, your customer care will be more productive and you will be able to respond to more tickets with less effort. Additionally, you can get in touch with clients on the numerous platforms where they are raving about you. Additionally, the app has support for cloud phones, so you can even make calls from it.
The system also accepts real-time human input. More business owners can use this kind of online tool thanks to ManyChat. Additionally, it makes customer service and advertising more convenient. ManyChat was first designed for Telegram chatting before being expanded to include Facebook Messenger, which is now its primary application. They can link with Hubspot, MailChimp, Shopify, Google Sheets, and many other platforms, according to its website, which also accepts payments through PayPal and Stripe.
Pricing: There is a free version with a few features, and subscription plans are priced according to the number of subscribers with a $10 minimum per month. Emails sent to customers are also subject to fees.
With its aesthetic approach to chatbots, Pandorabots is distinctive. Pandorabots distinguishes itself by having a larger, customizable avatar shown as its bots answer to queries and requests rather than a generic opening phrase or a random small icon. While not the only feature offered by Pandorabots, it is likely the most notable distinction that becomes apparent right away when comparing various chatbot alternatives for Facebook Messenger and other social media management platforms.
Pandorabots aims to highlight a more amiable, human-like version of AI by giving the dialogue a visible, editable, and animated face.
Pricing: Depending on customer preferences and needs, Pandorabots offers a free service before increasing the monthly fee to $19 or even $199.
All these Tools for Facebook Messenger can save brands and companies money, time, and effort. Additionally, by giving customers a more effective and efficient means of communication, businesses can raise customer satisfaction. Businesses should carefully assess which customer service solutions are best for them since there are many different options available. Storefries provides you 14 days free trial with a pro account which helps you publish and schedule social media posts in all your social media platforms.