When is the Best Time To Post On Instagram ?

  April 27 2022      4 minutes   Page Views:
best time to post on Instagram

we dissected over 35M feed posts (barring Reels and IGTV) to track down the response. The outcome? We found that the best chance to post on Instagram every day of the week - and for a very long time! Besides, storefries sharing how you can set aside your remarkable best time to post your data for your record - so you can contact your crowd when they're generally dynamic.

There are number of factors to be considered when its comes to finding the best time for posting content to get more viwes and engagement rate.

It's a valid worry nobody wants to invest time and resources into crafting an attention-grabbing piece of content, when social media interaction is minimal, leading to silence

In Social Media Strategy it is important to consider the optimal time for posting instagram reels, instagram stories, feed posts, and caurosel to get engagement. The sonner your content get reach to your target audience feed while they are engaging with it, the chances of getting more engagement and it is likely to succeed..

That's why we looked at lots of Instagram posts to see when people engage with them the most. We also checked which types of posts get the most likes, comments, and shares.

Now, let's talk about when it's best to post on Instagram. We'll help you figure out the right times for your followers, whether you're a marketer, creator, influencer, or just someone who enjoys using Instagram.

Blog Contents

1. Is there any best team to post on Instagram?

2. The Best time to Post on Instagram

3. The best Time to post on Instagram for each day of the week

4. When is the best day of the week to post on Instagram?

5. What is the best time to post Reels on Instagram?

6. The best type of content on Instagram nowadays

7. The best time for you to post on Instagram

8. When Should You Post On Instagram?

9. The Best Time to Post on Instagram Each Day

10. The Worst Time to Post on Instagram Each Day

11. So What Does This Tell Us?

12. How often you should post in instagram

13. Best Time to Post to Instagram regarding the Location

Is there any best team to post on Instagram?

Before we begin, let’s make something clear: there is no best time to post for assured success Instagram post. I wish it were that simple! However, from our research, we found that certain days and times tend to have more likes and comments.

But, before we get into those details, let’s talk about why likes and comments are important.

Each part of the app (such as the main Instagram feed, posts, Instagram reels, and Explore page) has its own seperate algorithm. Engagement is one of the main focuses of various algorithms on Instagram.

The main factor is Engagement such as - Like, Comment, Share, and save content shows the app that this content is getting good response from the audience, So in return Instagram algorithm will show your content to more people similar to your enagaged audience.

This is exactly true in public discovery pages, Explore and Reels. Being seen there can quickly increase your Instagram presence. While Instagram timing posts isn’t as important as it used to be, it still plays an important role in setting up your social media marketing strategy and deciding when to post content .

Let's find the number?

The best time to post on instagram

post on instagram

Mostly the best time to post on Instagram is between 7 a.m and 8 a.m on weekdays. After researched one million instagram posts, we get to know that content shared on instagram at these times tends to gets most of the engagement

The Reason is most of the instagram users wake up and look their instagram before starting their day or scroll the app while their morning routine.

Let see from the above heatmap graph, it clearly shows that the audience behaviour is easily predictable during the weekdays. The darkest blure represent the highest engagement rate and the lightest blue represent the low engagement rate.

You will notice on weekdays the engagement is high at 7.a.m and slightly getting low when times go, But in sudden there is engagement hike at midday during lunch break.

There is an engagemet spike at early evening on thrusday and friday because the audience mentally comes out from the work as the weekend nears.

But Weekends are completely different. Our data shows saturday and Sunday engagement drop sigificantly but there is some slight spike on engagement during saturady morning and sunday evening. But these engagement spikes are nothing compared to wekkdays engagement level.

The best time to post on instagram for each day of the week

  • Monday 7.a.m
  • Tuesday 7.a.m
  • Wednesday 7.a.m
  • Thrusday 7.a.m
  • Friday 4.p.m
  • Saturday 7.a.m
  • Sunday 7.p.m
  • The best time to post on instagram on monday

    The best time to on Instagram on Mondays is in the morning, around 7 a.m. to 8 a.m., when many users are starting their day. There are also two smaller peaks at 4 p.m. and 8 p.m.

    Note : Peak enagagement time on monday is 7.a.m

    The best time to post on instagram on tuesday

    The best time to post on Instagram on tuesday in early morning, there is a solid engagement spike around 7.a.m. There is another little engagement peak at 6.p.m

    Note : Peak enagagement time on tuesday is 7.a.m

    The best time to post on instagram on wednesday

    The best time to post on Instagram on Wednesday follows alike pattern with strong engagement peak around 7.a.m to 8.a.am. After that there is no engagement spike later in that day

    Note : Solid engagement time on wednesday is 7.a.m

    The best time to post on instagram on thursday

    The best time to post on Instagram on Thrusday are 7.a.m to 8.a.m and 4.p.m, according to Storefries data. In this time when the user post a content they get better engagement rate than other times of the day.

    Note : solid engagement time on thrusday is 7.a.m

    The best time to post on instagram on friday

    The best time to post on Instagram on Friday is 4.p.m or between 7.a.m to 8.am. Moreover, the data shows there are more high engagement time slots comparerd to other weekday because it's a last working day of the week. Most of the people mentally come out of the work mind and looking forward for the weekend.

    Note: Solid time to post on instagram on friday is 4 p.m

    The best time to post on instagram on sunday

    The best time to post on Instagram on Sunday are from 6 p.m to 8 p.m. Comapred to other days the app is silent , Instagram Users wake up late(slow morning).

    Note: Peak engagement time to post on Sunday is 7 p.m


    This is where Social media scheduling tools like Storefries makes life easier. it's hard to posting content at the best time on every day to get more engagement. But with Storefries you can't miss the best time to post for everyday by scheduling a post, tracking your post performance to see what exactly works best for your target audience.

    When is the best day of the week to post on instagram?

    post on instagram

    Posts shared on Instagram on weekdays tend to yield positive results. However, compared to other days of the week, Monday and Friday stand out a bit for many engagements.

    however, weekends, especially Sundays and Sundays, witness particularly low engagement, making them the least favorable days to post on Instagram

    What is the best time to post reels on instagram?

    The best days and time to post reels on instagram, But it's also important to remember that people use different parts of the Instagram app in different ways.

    An Instagram Algorithm update by Adam Mosseri( Head of Instagram) said that people looking stories of their closest friends, and explore to discover new content and creators, and gets entertained in reels.

    So, it makes sense that people want to have fun at certain times of the day and interact with friends, family and favorite angels at other times.

    If you want more people to see your Reels, try posting them on the peak evening times. That way, your followers will have more time to relax and watch your videos before bed, like on a busy morning when they are rushing to work.

    The best type of content on instagram nowadays

    post on instagram

    You probably already know this: Videos are the most popular content on Instagram. Our data shows that videos get more attention than carousels and image posts.

    Carousels also do slightly better than photos, but the margin isn’t as great as the difference between reels and other post types.

    The best time for you to post on instagram

    While the mentioned timeframes can be helpful when you’re new to posting plans, it’s important not to take them too seriously.

    There are more effective ways to identify when your audience is active and interactive online, these times may not align with the recommendations mentioned earlier

    How to find the best time for you to post on instagram

    Ultimately, there is no universal best time to post on Instagram. Your prime engagement time may be different from someone else’s.

    For example, my followers on Instagram continue to be very active on weekdays and weekends. They are less active during normal working hours and more involved in the morning. Wednesdays seem a little busier, with most activities around 6 p.m. in my time zone (SAST).

    Use instagram insights:

    To access comparable data for your own followers using the built-in Instagram analytics, follow these steps within the Instagram mobile app:

  • Go to your Instagram profile and tap on the three horizontal lines at the top right corner (the hamburger menu).
  • Select 'Insights'.
  • Click on 'Total followers'.
  • Scroll down to the bottom of the page and locate 'Most active times'. Here, you can switch between hours for each day of the week or view specific days.
  • When Should You Post On Instagram?

    The best time to post on Instagram is 6 AM, as per our research of 35M worldwide Instagram posts.The greatest days to post on Instagram are Saturday and Sunday - with the most elevated normal commitment happening for posts distributed on Sunday at 6 AM. On the flip side, posts distributed on Wednesday between 10 AM - 4 PM and Thursday 9 PM - 11 PM get the most minimal commitment rates, by and large, making them the most terrible days to post on Instagram.

    post on instagram

    The Best Time to Post on Instagram Each Day

    best time to post instagram each day, as indicated by 35M worldwide Instagram posts, are:

  • best time to post on monday instagram
  • best times to post on ig tuesday
  • best time to post on ig on wednesday
  • best times to post on instagram on a thursday
  • best times to post on instagram on a friday
  • best time to post on saturday instagram
  • best time to post on sunday instagram

  • The Worst Time to Post on Instagram Each Day

    The unsuitable instagram time post each day, as per 35M worldwide Instagram posts, are:

  • Monday: 2 PM
  • Tuesday: 1 PM
  • Wednesday: 10 AM
  • Thursday: 11 PM
  • Friday: 9 AM
  • Saturday: 8 PM
  • Sunday: 4 PM
  • post on time instagram

    So What Does This Tell Us?

    Collectively, we were very astounded to see when is the best time to post instagram were so promptly in the day. We've been concentrating on best post time on instagram starting around 2018, and this year, we saw a genuine change in the information!. Instagram can be used in desktop mode to be more productive for the developers and all We accepted that posting when your crowd was most dynamic was the best methodology - and keeping in mind that this seems to have a positive connection, by all accounts, not the only component that impacts commitment.


    We realise that Instagram's calculation considers idleness, however maybe not however much it once did. We additionally realise that Instagram affirmed that the quantity of communications in the initial 30 minutes doesn't decide a post's positioning in the Home Feed. So the strain of having your posts go through the second your crowd is most dynamic has been lifted. All things being equal, an "ahead of schedule to rise, instagram time to post" commitment system became visible.

    How often you should post in instagram

    By posting time on instagram, accounts benefit from less rivalry so it would be considered the best time to post to Instagram. Also the advantage of traffic from clients during their first look of the day - regardless of whether that is a couple of hours after the post was shared.By being one of the first to post every day, you're allowing your substance the best opportunity of being seen by your crowd, paying little mind to when they are most dynamic on the application.


    Instagram itself has changed essentially throughout the most recent year, so it's a fun chance to change your posting technique.Plan your Instagram posts at busy times consequently with Storefries, free of charge! No early morning logins are required!

    Best Time to Post to Instagram regarding the Location

    Various areas have different crowd ways of behaving and can be vigorously affected by time region covers. For instance, New York is 3 hours in front of California - yet accounts situated in New York will probably still have devotees spread across the two districts. Here are the best times to post instagram in nearby times across various time regions:

    location based post on instagram

    Western US and Canada : 12 AM-6 AM

    Central US and Canada : 6AM-8AM

    Eastern US and Canada : 4 AM-9 AM

    South America: 4 AM

    UK: 4 AM-6 AM

    Europe (Western): 6-8 PM

    Europe (Eastern): 5 AM-7 AM

    Africa: 6 AM

    South Asia and the Middle East: 3 AM

    East Asia and Southeast Asia: 11 PM-4 AM

    Australasia: 11PM - 2AM


    While these nearby times are a decent beginning stage, if you need to get the most commitment, it's ideal to track down your customised instagram best post time in light of your remarkable crowd .By doing this, you can hack the calculation to expand your range and get more likes and follows!


    Facebook is an easily crowded marketplace of users which makes it the best place to get more attention from your users. So Know when your audience is live in Facebook and schedules your posts