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New social media platforms and apps are continuously popping up. To stay on top of new marketing trends and important apps, check out this article. We’ll talk more about the new apps using this new feature in a moment. The SEO strategies top platforms use to create organic growth are helpful to keep in mind when growing your audience on those very platforms.
Since social media trending is a key tool for businesses to connect with customers, it’s crucial to create dynamic and informed strategies. Each platform and app offer something different, and they’re worth checking out if you’re looking to get ahead of the curve when it comes to brand awareness and growing customer engagement. Try A new location based social media management tool storefries to enhance your social media sales in a few weeks. Try our free account to know the features by yourself.
Social Media Platforms & Apps:
1. Reddit
Reddit is a social news website and forum where content is socially curated and promoted by site members through voting.
How to use Reddit:
Upon arriving on the site's front page, users will notice a list of posts -- a collection of posts, redirecting posts, images, and videos. When logged out of a Reddit account, the front page is composed of the site's default subreddits -- a list of about 50 topics including music, videos, news, and GIFs, among others. After creating an account, users will automatically be "subscribed" to the list of default subreddits.
Best Reason why we need to use Reddit?
Reddit is useful for many things, most notably for staying up to date on the latest news, social media trends, memes, and more. With Reddit's unique upvote and downvote system, it's able to identify not just what people like, but also what they don't like. Using this information, Reddit can quickly sift through the millions of posts and draw eyes to content that other users have identified as valuable.
2. Discord
Discord is a VoIP and instant messaging social platform. Users can communicate with voice calls, video calls, text messaging, media, and files in private chats or as part of communities called "servers".
A server is a collection of persistent chat rooms and voice channels that can be accessed via invite links. Discord runs on Windows, macOS, Android, iOS, iPad OS, Linux, and web browsers.
Best of Discords:
Discord was initially launched as a social platform for gamers. It has widened its appeal, but you will still find many Discord servers for gamers. However, you will find many servers on Discord devoted to a single game. Some of these are official game servers run and operated on behalf of the relevant gaming company.
Rust: Discord is a product-focused company, so we'll start with some product context. The service we switched from Go to Rust is the “Red States” service. Its sole purpose is to keep track of which channels and messages you have read. This is the official Discord server for the game. You can come to the server to find news and updates and chat with fellow gamers, both in text and voice channels.
Multiplatform Gaming: Multiplatform gaming is the Discord server for the website Multiplatform Gaming. Multiplatform Gaming was established in 2016. The community started as a hangout joint for a common group of friends but rapidly grew into a large home for gamers and those alike. They added the Discord server in 2017. The community has amazing perks, game servers, tournaments, stream teams, and giveaways.
3. Pinterest
Pinterest is an image-sharing and social media platform designed to enable the saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pin-boards. This social network is where people can find inspiration and ideas for their interests and hobbies.
Some Benefits of Pinterest in 2024:
1. Increase Brand Awareness:
People are here to discover new ideas and products—so they actively want to hear from you. That translates into meaningful results and strong relationships with your target audience. 80% of weekly pinners discover a new brand or a product on Pinterest, and users are 55% more likely to purchase a brand or product after seeing a video on Pinterest compared to other platforms. The Pins you create also have a long lifespan, unlike other social media platforms.
2. More Website Traffic:
As a visual search engine, Pinterest does more than help people discover new content–it also helps increase traffic to your website. Pinterest drives more traffic than any other social media platform.
3. Improve Your Reach:
According to Pinterest, 97% of the top searches on Pinterest are unbranded, meaning people are using this visual search engine as a discovery tool. And when they find it, 98% of the people try these new things.
Users don’t just Pin the things they love, they spend on them as well, translating into a huge opportunity to drive sales and conversions if you can get your products and services in front of your target audience.
4. LinkedIn
This social media platforms is primarily used for professional networking and career development and allows job seekers to post their CVs and employers to post jobs. With LinkedIn, you can find and connect with peers and industry leaders in your field, opening up key opportunities for career growth. LinkedIn also offers a job search tool that you can use to land jobs that match your skillsets.
Join the Conservation:
How to grow up your audience?
How do I increase my LinkedIn business reach?
5. Meetup: Website For Meeting People
Meetup helps you build a career social media network, discover a tech community, create a personal brand, and pursue your passions. You can Download the Meetup app and host your events or join one of the 100,000 Meetup events happening every week. Meetup is a social media platform for finding and building local communities. People use Meetup to meet new people, learn new things, find support, get out of their comfort zones, and pursue their passions together.
6.BeReal
Be-Real is a French social media app released in 2020. It was developed by Alexis Barreyat. After several years of relative obscurity, it gained popularity rapidly in early and mid-2024.
Its main feature is a daily notification that encourages users to share a photo of themselves and their immediate surroundings given a randomly selected two-minute window every day.
Features of BeReal:
The concept proved to be an instant hit, and BeReal is currently the top 6th social network in the US App Store.
How does BeReal work? The way BeReal works is it prompts users to take one unedited photo a day at a random time which changes daily. Users then have two minutes to take a photo and post it to the app before it's marked as “late”.
7.Twitch
Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of e-sports competitions, in addition to offering music broadcasts, creative content, and "in real life" streams.
Twitch is the best social media platform for you in 2024. Twitch is a video-streaming platform that offers a fun, social way to watch people play games. Through the Twitch app gamers who broadcast their matches known as streamers play their favorite titles while providing a running commentary on the action.
You can explore the platform and watch the stream that interests you. Having said that, do keep in mind that some viewers often tend to troll others on Twitch.
8.Flickr
The safest and most inclusive global community of photography enthusiasts is Flickr. The best place for inspiration, connection, and sharing!
Flickr is a social media platform used for uploading, organizing, and sharing digital media such as photos and videos. Flickr is not just for professionals. Even those who have a casual interest in photography can peruse the digital galleries and discover creative photography. A fast-growing content of enthusiasts on the strength of its many social-networking features, most the used one ability is that the users can discuss the photographs online.
9.Instagram
Instagram is a photo and video sharing social networking platform, now known as Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging.
New features 2020- present:
Instagram launched a new feature called "Co-Watching". The new feature allows users to share posts over video calls.
Instagram began to create a short videos, introducing a new feature called "Reels". Since February 2017, up to ten pictures or videos can be included in a single post, with the content appearing as a swipe-able carousel.
The feature originally limited photos to the square format but received an update in August to enable portrait and landscape photos instead.
Hashtags:
Instagram introduced hashtags to help users discover both photos and people. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.
Users on Instagram have created "latest trends" through hashtags. The social media trending topics are the most popular on the platform which often highlights a specific day of the week to post the material.
Examples of popular trends include
Explore:
In June 2012, Instagram introduced "Explore", a tab inside the app that displays popular photos, photos taken at nearby locations, and searches. The tab was updated in June 2015 to feature trending tags and places, curated content, and the ability to search for locations. The tab was later expanded again in November 2016 after Instagram Live launched to display an algorithmically curated page of the "best" Instagram Live videos currently airing. In May 2017, Instagram once again updated the Explore tab to promote public Stories content from nearby places.
10.Twitter
Twitter is an online news and social networking site where people communicate in short messages called tweets. Tweeting is posting short messages to anyone who follows you on Twitter, with the hope that your words are useful and interesting to someone in your audience. Another description of Twitter and tweeting is said to be microblogging.
Why it is so popular:Twitter's big appeal is how user-friendly it is. You can track hundreds of engaging Twitter users and read their content with a glance, which is ideal for our modern attention-deficit world.
Twitter as a Marketing Tool:The modern internet-savvy user has grown tired of television advertisements. People prefer advertising that is fast, less troublesome, and can be turned on or off at any will.
Twitter as a Social Messaging Tool:
Yes, Twitter is social media, but it's more than instant messaging. Twitter is about discovering interesting people around the world. It can also be about building a following of people who are interested in you and your work or hobbies and then providing those followers with some knowledge value every day.
For example, if you like a tweet and want to share it on your Instagram Story, tap the tweet, then tap the Share icon and choose Instagram Stories.
How do I download Twitter videos?
In Your browser, copy the video's URL and go to DownloadTwitterVideo.com.
To download Twitter videos on iOS or Android, use a third-party app that helps you to download the videos using the tweet URL
Conclusion:
Running in the digital world with the same old native platforms won't be a good social media marketing strategy to follow up . try out all these new platforms to boost your business sales and enjoy being in the trend. Even if you follow up with the trending a clear-cut marketing strategy is needed to guide your focus on the platform so venture it both and success will be in your hands.