Basic of Seo and 10 SEO Tools to boost your business

  June 27, 2022      8 minutes    Page Views:
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SEO stands for Search Engine Optimization . SEO may target different kinds of search, including image search, local search, video search, and news search engines. A very well-known SEO strategy will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

Blog Contents

1.Off-page SEO

2.How does SEO work?

3.SEO - Digital Marketing

4.YouTube SEO tips

5.Free SEO Tools


Off-page SEO

Off-page SEO refers to actions you can take outside of your website to boost its ranking, like link building or guest blogging. This includes using relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other basic SEO best practices.

seo tips and tools off page seo
What will SEO do
  • A proper SEO makes a website rank on the first page of SERP. And the common belief is people scan and review the first two pages of the SERP.
  • 74% of consumers use search engines to find local businesses. Compared to online marketing, such as PPC, social media marketing, and email marketing programs, SEO provides fairly good ROI.
  • Daily, 80-90% of customers check online reviews before purchasing any products.
  • How does SEO work?

    Search engines are not humans but the software that crawls the web page content. So, not like humans, search engines are text-driven. They complete several activities that bring search results – crawling, scanning and storing, measuring pertinence, and recovering. The distinction with an excellence count is that you’re calculating components of design, rather than the actions of an individual. For example, some of the elements that are known to build up a quality score are as follows:

    seo tips and tools seo digital marketing

    SEO - Digital Marketing:

    It seemed there is no such difference between SEO and digital marketing approaches; both execute the same functions and possess the same skills. Only for marketing needs, different titles use. To understand this, we need to pay a thorough look at these concepts.

    The SEO people are engaged in bringing organic hits, while the digital marketers aim at the total online existence of a company that goes beyond SEO. In practice, an SEO marketing consultant generally looks after other areas of digital marketing. And the whole SEO digital marketing service package may be named under SEO Packages since customers comprehend this more easily.

    YouTube SEO tips:

  • Optimize video descriptions and meta descriptions guide to YouTube Search Trends - BrightEdge
  • Add closed captions to videos with an SRT File
  • Add Cards to promote other relevant videos
  • Utilize well-researched target keyword rank in a natural way
  • Choose the most relevant category for your video

  • So far we have talk about what is basic SEO and What we can do with it, so let's go a little deeper in which we will talk about how to work on SEO with the help of tools.

    seo tips and tools youtube SEO tips

    Free SEO Tools:

    These seo tools are free to use, but you might find a paid option that has more features. We've shared some of the best features in each tool as well as how you can get the most out of them for your SEO strategy.

    seo tips and tools Google Search Console

    1. Google Search Console:

    Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

    The console offers tools and reports for the following actions:
  • Confirm that Google can find and crawl your site.
  • Fix ordering issues and request re-ordering of new or refreshed content.
  • View Google Search traffic information for your site: how frequently your site shows up in Google Search, which search questions show your site, how frequently searchers navigate for those inquiries, and that's just the beginning.
  • Get alerts when Google experiences indexing, spam, or different issues on your site.
  • Show you which sites connect to your website.
  • Troubleshoot issues for AMP, mobile usability, and other search features.

  • Who should use Search Console?
  • Business owners
  • SEO specialists or marketers
  • Site administrators
  • Web developers
  •  seo tips and tools Google Analytics

    2. Google Analytics:

    Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction and check the website ranking. Google Analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates with other Google products.

    How does Google Analytics work?

    Google Analytics acquires user data from each website visitor through the use of page tags. A JavaScript page tag is inserted into the code of each page. Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions, and more.

    The page tag functions as a web bug or web beacon, to gather visitor information. However, because it relies on cookies, the system can't collect data for users who have disabled them.

    These features include:

  • Data visualization and monitoring tools, including dashboards, scorecards, and motion charts that display changes in data over time;
  • Data filtering, manipulation, and funnel analysis
  • Data collection application program interfaces (APIs)
  • Predictive analytics, intelligence, and anomaly detection
  • Segmentation for the analysis of subsets, such as conversions.

  • Metrics: Google Analytics reports consist of dimensions and metrics. Understanding the difference between them is critical for the proper interpretation of reports.

    Dimensions: These are qualitative attributes or labels used to describe and organize data. Examples of common dimensions include:

  • language;
  • Browser type
  • City and country;
  • Models of devices; and
  • user age group.
  •  seo tips and tools BROWSEO


    Browseo is a powerful web-based tool that helps you quickly digest a website's content by removing all of its graphic stylings. In addition to removing visual distractions, Browseo also highlights content that's proven important for that page's SEO.

    Browseo is a powerful web-based tool that helps you quickly digest a website's content by removing all of its graphic styling search engines care about the content of a webpage, often disregarding the layout and visual styling completely. So, by removing the visual components and putting emphasis on the content Browseo helps you focus on what search engines care about.

    How it will Work?

    When you visit a webpage using Browseo, you'll see an output based on its pure HTML. As the result, you end up viewing the page much like a search engine crawler does. This enables you to quickly figure out a page's structure with just one glance, while also picking out the most relevant search terms with options like URL redirects, server response code, heading tags, internal links, external links, meta information, and more.

      seo tips and tools Semrush

    4. Semrush

    Semrush offers a SaaS platform that can be used for keyword research and online ranking data, including metrics such as search volume and cost per click. Semrush is a must-have tool in your SEO toolkit if you’re serious about increasing organic traffic for your website and check keyword ranking in google.

    What started as a simple keyword research tool is now the preferred online marketing tool of marketing professionals around the world. Semrush is the ultimate best SEO tools that helps you get deeper insights into your competition, identifies your top organic keywords as well as paid keywords, allows you to do backlink analysis, and much more.

    Identify Your Competitors:Semrush provides you with the most accurate data on your competitors so you can start working on your strategy right away. To identify your organic competitors, just enter your domain in the Semrush search box and navigate to the “Main Organic Competitors” column in the overview report.

      seo tips and tools GrowthBar


    GrowthBar is for marketers who take growth seriously. About GrowthBar: Make SEO Content That Google Loves Get billions of keywords, and backlinks, and create blog content that Google loves, powered by. GrowthBar is the smartest SEO tools in the world. GrowthBar is an SEO tool that allows you to perform keyword rank research, competitive analysis, keyword tracking, and content generation using the powerful OpenAI GPT-3 AI technology.

    GrowthBar Web App Features:

    Site Inspector, to check your rivals for example you can access their info, their domain authority, organic traffic, top organic keywords, top paid keywords for Google Ads, top backlinks, and view their Facebook ads.

     seo tips and tools Screaming Frog

    6. Screaming Frog:

    Screaming Frog SEO Spider Tool is a crawler with many useful functionalities. Its job is to scan websites so that, later on, it’s easier to analyze their structure and the elements influencing SEO within. Screaming Frog collects data about the site and places it in a sortable table that can be filtered by many different criteria – an interesting fact is that you can choose from over 40 different ones! In a free version the software, commonly known as “frog”, allows analyzing 500 random URLs from one website.

    Use the Screaming Frog in SEO:
  • URLs List :
  • Get a full list of URLs to check in a single text or CSV file.
  • Configure Custom Source Code Filter.
  • Upload The URL List.
  • Prepare & Crawl.
  • Review.
  • 1.URLs list: Get the full list of URLs you want to check in a single text or CSV file. Make sure you use the full URL (including HTTP:// or HTTPS://) of the page that should contain the backlink for seo to your site. Save this list as a .txt or .csv, or have it copied and ready to be pasted.

    2. Configure Custom Source Code Filter: custom filter configuration window, you have several options available and I’m sure you’ll figure out what works best for you, however, my preference would be to select ‘Does Not Contain’ in the filter 1 dropdown, then enter your website URL in the text input field.

    3. Upload The URL List: On the top toolbar, click ‘mode’ and select ‘list’. Next, click ‘from a file and browse to where you saved your text or CSV of URLs in Step 1 or just paste in the URLs you have copied. The file reader will tell you how many URLs it found in the file you uploaded

    4. Prepare & Crawl: Click the ‘Custom’ tab. Select your chosen filter from the filter drop-down on the left, and view the data in real-time!

    5. Review: The output will be blank which means that all the backlink locations do contain site links.

    seo tips and tools Panguin Tool

    7.Panguin Tool:

    Panguin is a tool that shows you complete details of your website's past ranking. It is a free tool but the features it provides are quite impressive and profitable.

    Few best aspects of Panguin:

    Organic visibility: It shows you the website’s organic visibility on the search engines of your choice and also the regions of your choice. You can compare and check website ranking with your competitors and manage your SEO investments. It also allows you to create competitor reports that compare you with them without any limit.

    Paid Visibility: With Panguin, you can compare your website’s ranking before and after investing in Search Engine Optimization. You can get the most out of your investment in Search Engine Optimization.

    Content Performance: Panguin enables you to emphasize your content by providing you with a ranking of your content performance before and after optimizing it to the fullest.

    Onsite Link Optimization: This feature is the main highlight and shouldn’t be taken lightly. This tool allows you to interlink your pages with one another and compare their ranking concerning each other.

    seo tips and tools Rankmath

    8.Rankmath:(wordpress plugin)

    If you are looking for a single plugin to handle all your SEO work on the website then you should choose Rank Math. It is a Search Engine Optimization plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices.

    What Rank Math can do for you?

    Rank Math helps you get ranked higher by making your website

    SEO-friendly and your content worthy of a featured Position.

    Besides that, RankMath also helps with:

    1. URL redirects.
    2. Finding and fixing dead links on your site.
    3. Seeing Google Search Console data inside your WordPress dashboard.
    4. Tracking your keywords’ rankings.
    1. Bloggers
    2. eCommerce Store Owners
    3. Niche Sites
    4. Businesses
    5. Local Businesses
    6. Startups
    7. The Real Estate
    8. Artists & Photographers
    9. The Solution Offerer
    10. Directories
    seo tips and tools Help a Reporter_Out

    9.Help a Reporter Out (A tool for content research) :

    Help a Reporter Out (HARO) is an online service for journalists to obtain feedback from the public. It enables journalists to connect with experts on issues relevant to their reporting.

    Help A Reporter Out gives users free and paid packages. The free package is where a user receives the HARO daily email and responds to reporters that have questions and vice versa. HARO provides journalists with a database of sources for upcoming stories

    The HARO platform then sends the quote requests via email to relevant experts. If an expert source can provide information and feels it's worth their time, they respond to the query as quickly as possible. The journalist receives the responses directly and can review and select the responses which work best.

    A great response would include:

    1. A catchy subject line
    2. A brief introduction of who you are and why you’re an expert
    3. A response, as requested, but written in the form the journalist can use for his article
    4. Any resources or data points you need to supply
    5. Your contact information, website URL, and social media links.
    seo tips and tools Siteliner


    Site-liner is a free service that lets you explore your website, revealing key issues that affect your website ranking quality and search engine rankings. For a free (paid version is also available) tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped (robots, no-index, etc.) though, there can be no complaints at all.

    The key feature here that Site-liner does better than any other I’ve come across is the Duplicate Content table. It simply and easily lays out URLs and matches words, percentages, and pages.

    How does it work?

    Simply enter your domain name, and Site-liner begins crawling your site by following internal links. It rapidly retrieves and analyzes your content, generating a live report as the crawl proceeds.

    Site-liner using Premium API:

    API (Application Programming Interface) allows your developers to write scripts on your server that control Site-liner Premium scans and retrieve their results in JSON format. Each scan initiated using the API is billed in the same way as an operation performed through the web-based Site-liner Premium service, costing 1c per page scanned. Each API request to retrieve a scan's results also costs 1c.


    The best SEO tools listed in this article are well researched by our team. They give you bits of knowledge that would help you be productive. All things considered, you must invest the energy to obtain the outcomes you need. That means producing content that is search engine optimized, rewriting all your product descriptions, taking what you’ve learned from these SEO tools, and making we hope all these tools specifications will help you to succeed in your business. Check out storefries - a location based social media management tool to boost your local businnes or small organisation sales in social media. are you still waiting we offer you a 14 days free trial go and check it out yourself